MRT Unveils All-New Whiskey Business Edition All-Terrain Mud Tire in Partnership with Whiskey Biz

MRT in collaboration with Whiskey Biz, proudly introduced an all-new Whiskey Business Edition All-Terrain Mud Tire at the Offroad Products Expo held at the Hot Springs Convention Center in Hot Springs, Arkansas, January 10th & 11th. 

Featuring a wide footprint, aggressive shoulder tread, and deep lugs, the all-new all-terrain mud tire, the MRT Whiskey Runner, is designed to deliver exceptional performance on the trail and in the muddiest of conditions. Backed by MRT’s commitment to quality and performance, this innovative tire combines MRT's cutting-edge technology with Whiskey Biz's rugged, adventurous spirit, and years of experience in mud riding and racing; making it the perfect choice for off-road and mud enthusiasts. 

“Whiskey Biz TIRE!?! This is truly a dream come true. Partnering with MRT to create a tire with the Whiskey Biz name is an incredible milestone. I’m pumped about this collaboration and can't wait for everyone to experience this tire first hand. Here's to an exciting new journey with MRT!” said Bryce Sparks (Whiskey Biz). 

“I am excited to partner with Whiskey Biz to bring the Whiskey Runner to market," said David Uptain, MRT’s VP of Operations. "This tire represents a new chapter for MRT and a new notch in our growth and expansion within the UTV market. MRT’s 2025 product line proudly forecasts more options to farm, mud, and trail consumers with a commitment to providing top-tier products for all off-road enthusiasts." 

The debut event showcased the tire's impressive features complementing a John Weule Welding and Fab custom Polaris RZR. Attendees at the expo had the opportunity to get a hands-on experience with the tire on display and learn more about its development and performance benefits from Whiskey Biz himself.  

The all-new Whiskey Runner features enhanced traction, superior durability, and unique design that embodies the bold and adventurous ethos of Whiskey Biz. 

The all-new MRT Whiskey Runner is set to hit dealer shelves spring of 2025 in a 35x10 R15 with more sizes to come at a later date. For more information about the MRT Whiskey Runner and other MRT products, visit www.MRT.Tires. 

About Whiskey Biz: 

Bryce Sparks, better known as Whiskey Biz, is a video creator with a strong social presence on platforms such as TikTok, Instagram, Facebook, and YouTube. Widely known for his pranks and commentary on social media, Bryce grew a lifestyle brand that embodies the spirit of adventure and rugged individualism. In addition to his social media influence, Bryce is an off-road racer and the star of the Discovery Channel show Mud Madness. With a passion for UTVs, Whiskey Biz inspires off-road enthusiasts to push the boundaries and explore the great outdoors. 

 
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